We work to garner earned media exposure through editorial third-party coverage by interesting the media to write about our Client’s products, services and businesses—without a charge.
We are adept at working with the traditional media to develop original content for feature length articles on our clients, their products and their services. These articles have appeared in leading print (magazines, newspapers, wire services and news syndicates), broadcast and new media outlets. More effective than press releases, we research and write original content that we disseminate to the media. Editors and producers know T.J. Sacks & Associates, and we have worked for years to cultivate working relationships whereupon the media often call upon us to assist in the development of feature/news articles and segments.
In addition, we reach out to bloggers, social media influencers and editors of relevant websites inquiring about including a backlink to a piece of owned content or to contribute a guest post (which usually includes a link back to the brand’s website).