Author: tjsacks

Know When to Go—Exiting a PR Firm

  There comes a time in every public relations staffer when all of the stars line up and it’s very obviously time to start the job search—while you are currently employed.  There are lots of reasons for taking that next step; these are just a few. Stay for a year. Unless the job is excruciating, […]

5 Qualities of a Good PR Client

  A bad public relations agency client is like a really bad meal—miserable but not life-threatening. Still, it’s good to avoid them as much as possible.  And the best way to do that is to know what qualities to look for in a good client/agency relationship. So I present these qualities for your review: Good […]

7 Tips for PR Pros: How to Write a Strong Press Release

  Press releases are essential in any public relations strategy.  They detail product launches, special events and other newsworthy activities that a company produces. Because media outlets are flooded with stories and pitches daily, it is imperative that you make yours stand out from the rest. Here are a few helpful tips to make your […]

5 Qualities of the Best PR Interns

  I always said that I could tell a good PR person within minutes of meeting him/her. And the more that I have worked in the business, the more I see that it is not necessarily age and experience that are the best qualities,but often it is their native ability. Recently I had attended a […]

Tips for PR Pros on Pitching Journalists Via Social Media

  Social media offers an opportunity for PR agencies to reach out to journalists in a more intimate space. But beware—not all channels offer appropriate outcomes. There are right and wrong ways to use social media to query reporters, because you don’t want to come across as a stalker to a reporter. Here are a […]

Public Relations Agency ABCs

  They say “It takes a whole village to raise a child.” Well,  it takes an entire bowl of alphabet soup to implement our role as public relations practitioners. Here’s a guide to your public relations agency ABCs: A= Advertise, Advise, Agency, Amplify, Analytics B= B2B, Blogger, Branding, Brochures, Bottom Line, Budget, Business Development C= […]

How to Protect your Public Relations Image

   I remember when I was a kid my mother telling me, “Don’t sign your name to anything that you wouldn’t be afraid of appearing one day on the front page of the New York Times.” How true these words of wisdom were then, and how they still apply to developing and maintaining a positive […]

The Value of PR in a New Product/Service Launch

  If you are one of the lucky ones to have invented a new product or service, look or even better a new product category, the likelihood of it being successfully introduced to the general public without public relations and marketing support is highly unlikely. This proverbial: a horse won’t drink the water unless you take […]

All I Really Need to Know About PR I Learned in Kindergarten

  First published in 1988, Robert Fulgham’s book All I Need to Know I Learned in Kindergarten rose to the ranks of a bestseller. But his rules from 27 years ago can easily be applied to today’s public relations industry with just a little jiggering.  Here’s how just five of his rules can be applied […]

6 Ways PR Helps Drive Sales

  A well developed and well executed public relations program can do wonders in helping to develop and drive sales. Let me count the ways:  Earn credibility. The big difference between public relations and advertising is that PR takes a lot more effort, thus it is often referred to in the marketing industry as “earned […]