How to Read a PR Client’s Mind 

How many times have you wished that you could indeed read your client’s mind? Or even better, read the mind of the prospective client?  I remember pitching a cruise ship line several years ago.  They had called me because I had the relevant experience of just recently having launched a new ship.    After the preliminary […]

7 Tips for Writing a Strong Press Release

Press releases are essential in any public relations strategy.  They detail product launches, special events and other newsworthy activities that a company produces. Because media outlets are flooded with daily stories and pitches, it is imperative that you make yours stand out from the rest. Here are seven tips to make your press release stand […]

9 Questions to Ask Before Hiring a PR Agency 

A successful PR campaign can help grow your business and gain awareness of your company. When considering a PR agency to hire, there are a few questions you want to ask to make sure they are a fit for you.   Have you worked on campaigns in my industry? You will get the most out of […]

6 Tips: How to Prepare for a PR Crisis

A crisis can happen at any time. And most often it happens when you are least prepared.  And when it happens there is no such thing as a small crisis.  In today’s environment things can go wrong when least expected. Your CEO is accused of financial misconduct, your employee is accused of harassment, your product has […]

Know When to Go: Exiting a PR Firm

There comes a time in every public relations staffer’s career when all of the stars line up and it’s very obviously time to start the job search—while you are currently employed. There are lots of reasons for taking that next step; these are just a few. 1. Stay for a year. Unless the job is excruciating, […]

5 PR Tips For Managing Your Online Reputation

Here’s a great “geek joke:” Where do you hide a dead body? Answer: On the third page of Google results. I always tell young employees to be careful of what they post on social networks cause it may come back to bite them in the ass.  Whether it’s partying at a frat house with beer […]

5 PR Secrets I Learned From my Dog

Five years ago, I rescued an eight-year-old black lab named Leo—and as the adage says, he rescued me right back.  He was a 65-pound anxious wrecking ball who, when briefly left alone, ate my desk chair and raided my walk-in closet bringing out and destroying all my stored paper products and laying waste to a […]

PR Tips: How to Prepare for a Media Interview

Proper preparation can help you make the most of a broadcast or print interviews. Message Points: In preparing for a media interview, the first step is to develop communications objectives- two or three key points you wish to convey to your audience. You might want to discuss the benefits of your company, or other points […]

5 PR Agency Fails to Avoid (and their Accompanying Clichés)

Congratulations, you just hired a new public relations agency and you’re looking forward to moving ahead with a long-lasting and mutually productive relationship.   If you’re not new to the PR agency alliance, then you’ve probably already suffered the slings and arrows of an agency fail.  But if this is your first time at bat, well […]