They say “It takes a whole village to raise a child.” Well, it takes an entire bowl of alphabet soup to implement our role as public relations practitioners. Here’s a guide to your public relations agency ABCs: A= Advertise, Advise, Agency, Amplify, Analytics B= B2B, Blogger, Branding, Brochures, Bottom Line, Budget, Business Development C= […]
Month: August 2018
How to Protect your Public Relations Image
The Value of PR in a New Product/Service Launch
If you are one of the lucky ones to have invented a new product or service, look or even better a new product category, the likelihood of it being successfully introduced to the general public without public relations and marketing support is highly unlikely. This proverbial: a horse won’t drink the water unless you take […]