For those of you who have recently graduated from college and have had the good fortune of landing a job in a public relations agency, congratulations. But now comes the hard part; trying to explain to your family and friends what you do for a living. I remember many years ago when I landed […]
Month: January 2018
Tips for PR Pros: How to Pitch Journalists Via Social Media
Social media offers an opportunity for public relations agencies to reach out to journalists in a more intimate space. But beware—not all channels offer appropriate outcomes. There are right and wrong ways to use social media to query reporters, because you don’t want to come across as a stalker to a reporter. Remember that […]