How to Protect your Public Relations Image

 

Don’t sign your name to anything that you wouldn’t be afraid of appearing one day on the front page of the New York Times.

 I remember when I was a kid my mother telling me, “Don’t sign your name to anything that you wouldn’t be afraid of appearing one day on the front page of the New York Times.” How true these words of wisdom were then, and how they still apply to developing and maintaining a positive public relations image.

 Today, with the advent of the internet, it seems that everyone is obsessed with themselves—and others—from constant social media updates, including those ubiquitous snaps of what they’re eating—to selfies.  But heed the warning of my mother and beware of the following:

  • Photos–The next time you go to post photos of your awkward encounters, including drinking, carousing and canoodling, think about what mother said—and don’t do it.  It can come to haunt you in the future.  Today, employers often ask not only to view your social media sites, but also ask for passwords so they can take a closer look.  Don’t risk it.
  • Social sites—The same warning goes for sites like Facebook and Twitter where people often vent their hostilities towards people, places and things.  Mom would tell you to Inhale, breathe slowly and take a minute to rethink posting hostile posts.  Like those irreverent photos, they too have a life of their own.  And in the corporate world, where you may go to seek future employment, well, this just may be a hindrance. But, on the other hand, a little reverence may go a long way by posting comments/opinions/complaints on company social sites, such as their Facebook or Twitter, and often will engender a rapid response.
  • Emails—Need I say more than these two words: Hillary Clinton. Be aware that emails too have a life of their own and a strange way of never disappearing—they are like that stray piece of dog hair that sticks to your clothing and try as you may, never gets pulled off.  That’s what happens to emails. After you write them, again, think about taking that extra breathe, inhale and then fully contemplate the possible ramifications of the contents of your email appearing on the front page of the New York Times.   And, another point of interest: Be aware of that reply to all button, and try NOT to hit it, especially when replying on personal matters.  Everyone remembers at least once occasion when that button got us in trouble.

As a leading New York public relations agency, T.J. Sacks & Associates tries to counsel our clients to heed these warnings before it’s too late.

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