Toys & Games

With years of experience in the toys and games industry, T.J. Sacks & Associates’ clients recognize the agency’s ability to drive brand to the ultimate level within the consumer marketplace. The agency recognizes the need for results and targets a broad arena of media to yield consumer interest, brand recognition and overall, to establish our toy & game brands on a local and national level.

T.J. Sacks & Associates has established itself as a leader in the toys & games industry with its unique ability to develop and implement integrated communications programs that get results.

Toys & Games Case Histories

On behalf of National Products, we launched a new and exciting line of radio control cars that included a jet plane, golf cart,  motorcycle and passenger plane. Among numerous media placements, we worked with NBC-The Today Show to get  four children to ride the vehicles on a live segment that was seen by millions of viewers nationwide.

For Creata, we introduced a unique radio-controlled car within a car called Shotgun & Skidzo. In addition to numerous valuable national media placements in traditional print and broadcast, we helped arrange for a selling segment on QVC whereby an Agency member helped demonstrate and sell-out the product.

MultiPet, a leading manufacturer of dog toys, created a special limited edition pink dog toy with proceeds going to Breast Cancer Awareness programs. Among numerous media placements, we managed to secure exposure on the Ellen DeGeneres Show where a special gigantic sized pink pet was presented to Ellen and members of the studio audience received product samples.  By the end of the campaign, the pink pet was sold out nationwide.

For Imperial Toys, we promoted its unique line of beauty products geared for the tween-age audience, along with a fanciful dress-up line of play clothing.

On behalf of GelliArts, we touted the ease with which artists and crafters could complete gelatin plate printing on their own without a press or lots of setup.  We worked with the client in advance of the famous New York Toy Fair in order to draw media and consumer attention to the vast product line.

We implemented and publicized a Kickstarter campaign on behalf of BrushyBall, a tooth brushing coach for children, that managed to secure consumer attention and support support.

The Homogenius game board was a modern-day take on Trivial Pursuit, but geared to the LGBTQ community.  The Agency liaised with a numerous LGBTQ community organizations to gauge and engage interest. Staff members participated in gay organized events in order to promote Homogenius including the LGBT Expo held at the Javits Center in New York, the Gay Games, and the White Party.

Client Experience


homogeniusAs the owner of a start-up toy company that has a unique niche audience in the gay marketplace, we were enormously pleased with the attention given from top agency executives to help us define our marketing strategy. They worked with us on every step of the way from the packaging design, manufacturing, development of the web site, entering trade shows, and securing outstanding media results. All of this helped to develop and sustain sales of our board game. — Chris Tani, co-developer, Homogenius
Creata International
Toys-Creata-InternationalT.J. Sacks & Associates has achieved top target results from day one, and consistently exceeded all of our core objectives. As a Hong-Kong based toy company, it meant a lot to us to be able to work with such a professional organization that helped us introduce our line of radio controlled cars to the US marketplace. —Paul Finn, Marketing Direction, Creata International