New York-based public relations agency T.J. Sacks & Associates offers years of experience in the business-to-business marketplace. B2B marketing happens to be one of our sweet spots. We have worked with some of the most prestigious companies to:
- Build brand awareness
- Create a “buzz”
- Generate awareness
- Develop/increase sales
Brand image is everything in today’s cutthroat business environment and 24/7 news and information cycle. Regardless of your industry, you need a rock solid brand to stand out among competitors and capture customers’ attention.
We work diligently to get our clients before the media, whether traditional or social, and to make sure that their messages are targeted and newsworthy. Since many of our clients don’t actually have real hard news, it is out job to create it on their behalf. With this in mind we are resourceful in developing remarkable content across each element of your marketing funnel to attract, convert, engage and delight your prospects, leads and customers.
Building a Foundation for a Strong Brand Image
- Identify your target audiences
- Determine critical business goals. You have to know where you are going before you can get there
- Define your brand persona
- Develop key messaging
Our agency has worked with the Biondo Group, a leading packaging design company to tell its story about the design and redesign process through a number of case histories that were profiled in top-target media nationwide.
When Cassin & Cassin, a New York-based real estate law firm needed crises containment after an eponymous partner decided to leave the firm, agency principals were called in to help disseminate the news internally and to help with the transition.
When Olsten Services a temporary staffing solutions company expanded to include nursing services, the agency worked to bring top-of-mind awareness to this new offering. We managed to secure media interviews with the CEO in such formidable outlets as The New York Times, The Wall
When a small personal surveillance company wanted to expand its brand into the franchise marketplace Agency representative accompanies the client to the national franchise expo in Las Vegas and helped garner nationwide media attention and increased brand awareness.
The Agency formulated a full-service communications program on behalf of INFORM Training, an Australian-based corporate training company that wanted to expand its services to the US marketplace.
Quantum Workplace, an employee engagement company wanted to promote its Best Places to Work survey and came to the Agency for assistance. We media trained the company principals and arranged for a number of prominent media interviews which included exposure in The New York Times, The Wall Street Journal, CNN, MSNBC and Bloomberg, to name a few.