Month: February 2021

How to Prepare for a PR Crisis: 6 Tips

A crisis can happen at any time. And most often it happens when you are least prepared. And when it happens, there is no such thing as a small crisis. In today’s environment things can go wrong when least expected. Your CEO is accused of financial misconduct, your employee is accused of harassment, your product […]

5 PR Secrets I Learned From my Dog

Five years ago, I rescued an eight-year-old black lab named Leo—and as the adage says, he rescued me right back.  He was a 65-pound anxious wrecking ball who, when briefly left alone, ate my desk chair and raided my walk-in closet bringing out and destroying all my stored paper products and laying waste to a […]

Interview Tips for a Job in Public Relations

Did you know that you can win or lose your new job interview within the first five minutes? First impressions count, and non-verbal cues matter even more than verbal ones. So in those first few minutes, it’s all about smiling confidently, shaking hands firmly, making eye contact and generally looking as if you’re glad to […]

A Big Idea Can Come From An Odd Place

The pressure is on. The client is coming in from out of town. You need to be able to present some new ideas, new strategy and new thinking. But, for the moment your mind is dried up. How often have you found yourself in this impossible position? Well, I for one suggest that the best […]