Month: July 2020

Interview Tips for a Job in Public Relations

Did you know that you can win or lose your new job interview within the first five minutes? First impressions count, and non-verbal cues matter even more than verbal ones. So in those first few minutes, it’s all about smiling confidently, shaking hands firmly, making eye contact and generally looking as if you’re glad to […]

The Value of PR in a New Product/Service Launch

If you are one of the lucky ones to have invented a new product, or even better a new product category, the likelihood of it being successfully introduced to the general public without public relations and marketing support is highly unlikely. The proverbial horse won’t drink the water unless you take him to it, so […]

A Big Idea Can Come from an Odd Place

The pressure is on. The client is coming in from out of town. You need to be able to present some new ideas, new strategy and new thinking. But, for the moment your mind is dried up. How often have you found yourself in this impossible position? Well, I for one suggest that the best […]

How to Protect Your PR Image

I remember when I was a kid my mother telling me, “Don’t sign your name to anything that you wouldn’t be afraid of appearing one day on the front page of the New York Times.” How true these words of wisdom were. Today, with the advent of the internet, it seems that everyone is obsessed […]