Interview Tips for a Job in Public Relations

Did you know that you can win or lose your new job interview within the first five minutes?

First impressions count, and non-verbal cues matter even more than verbal ones. So in those first few minutes, it’s all about smiling confidently, shaking hands firmly, making eye contact and generally looking as if you’re glad to be there and you want the job. Lean in slightly, widen your eyebrows slightly, and wait to be invited to sit down. In everything you do, project an attitude of energy, enthusiasm and interest.

Once you make it through the door of the office and pass the initial 5 minutes, then these tips should be helpful:

  • Start by researching the company and the interviewer. Go to their website and take note of their accomplishments, clients, and
  • Prepare smart questions for your interviewers. This is where exploring their website will be most helpful. Getting your interviewers engaged is always a challenge, so do your research and take notes.  Jot down your questions and take them with you, along something for note-taking.
  • Rehearse your answers to common interviews questions in front of a mirror. Know what why of gestures you’re comfortable with and which ones have to be discarded.
  • Be prepared with examples of your work. Show n’ tell is always impressive, so make sure to have some strategic examples on hand.
  • Plan your attire the night before. If possible, ask ahead of time what the office attire is; business casual or buttoned up.
  • Arrive 15 minutes early. This is a no-brainer. Better to be early than late. President Obama was late for his first interview with a law firm and his wife Michelle, who was interviewing him talks about it to this day as a negative factor.  Guess it’s not a great example since he ended up with the job and a wife.
  • Win them over with authenticity and Don’t speak negatively about previous bosses or companies with which you’ve worked.
  • Tie your answers back to your skills and experience.
  • Make everything you say memorable.
  • Think before you speak, and only speak the truth.
  • Don’t keep your answers short and sweet! After all, the interviewer came to be impressed and informed by you.  Show your stuff and your knowledge—and let the interviewer see how articulate and spontaneous you can be.
  • Ask about next steps. Don’t be shy. If you want the job, ask for it. Show them you are interested and motivated and have initiative.
  • Send a personalized thank you letter or email after the interview.
  • Don’t follow-up with a phone call. Quite frankly. If they’re interested they’ll contact you. That’s just the fact of life.

The Value of PR in a New Product/Service Launch

If you are one of the lucky ones to have invented a new product, or even better a new product category, the likelihood of it being successfully introduced to the general public without public relations and marketing support is highly unlikely. The proverbial horse won’t drink the water unless you take him to it, so to speak. So how do you accomplish this?

Well, first and foremost is the use of a public relations agency that will work with you to develop a brand strategy as well as a launch strategy.  Working with both the traditional (print and broadcast media) and the new media (social and websites), an agency experienced in new product and new service introductions will often initiate the following media tactics:

  1. Press Releases. There are certain basic PR tactics that should be done as a matter of course, when you are releasing a new product, starting a business or want to tell the public about any new business related development. Press releases are probably the best known PR technique of all.
  2. Media desk-side briefings. In an instance where you have actually created a new product category (lucky you), the PR agency may set up a series of one-on-one meetings right at the media outlet’s office. More cost-efficient then a press conference, and obviously more intimate, the PR person can describe and actually demonstrate a new product.
  3. Product reviews. New product reviews by critical media and bloggers only help to elevate your product’s visibility among your target audiences. Public relations agencies may distribute product samples to targeted media for review, and good reviews may be posted on your product website as a badge of honor.
  4. Contests. Working with the media, your public relations agency may suggest implementing a consumer-based contest in a magazine or newspaper.  With this, the media will call upon their readership to actually participate in a contest, the prize being your product sample.
  5. Spokespersons. It is always wise to appoint either a client-based internal spokesperson as the media liaison, or, if not available, to seek out, train and work with an external spokesperson, such as a celebrity, book author, etc. Often you can work a deal that you will allow the book author to promote his/her book in return for promoting your new product—in that way you can avoid having to pay for their time.
  6. Live events. Live events can include many different possibilities, from the conventional to more outrageous guerrilla marketing tactics. Involvement is trade shows, charity events and publicity stunts are the kind of thinking out of the box tactics that a good public relations agency can suggest and implement on your behalf.

A well timed and clearly executed public relations program can go a long way to helping successfully introduce a new product, service or business.  How else will you get those horses to drink the water?

A Big Idea Can Come from an Odd Place

The pressure is on. The client is coming in from out of town. You need to be able to present some new ideas, new strategy and new thinking. But, for the moment your mind is dried up. How often have you found yourself in this impossible position? Well, I for one suggest that the best thing you can do is leave your desk, take a break, go out to grab lunch or just take a walk around the block to help unblock your creative mind.

Here are some of the most unremarkable creative venues in which I have come up with some great Big Ideas.

  1. A Bathroom Break. Never go to the bathroom without a pen tucked in your ear. And the white toilet paper or paper towels can afford a great impromptu place to write up a brainstorm. Or take your cellphone and jot your ideas on the Notebook app.
  2. Coffee Shop. A warm caffeinated drink on a cold day can not only warm your body, by rev up your mind too.
  3. Dog Walk. Take your dog for a long walk and enjoy nature, even if it’s in mid-town Manhattan or in the rural Vermont mountains. Relaxation will lead to freedom of body and mind.
  4. Home chores. Yup, that mindless buzz of the vacuum will help you focus on one thing, the noise. And that’s great, because the less you focus on the more you open up your mind to new ideas. They don’t say “whistle while you work” for nothing.
  5. The Shower. Have that cellphone or that pen and paper on hand. The soothing moisture and warm environment are a breeding space for great ideas.
  6. Close your eyes and picture yourself in your perfect environment. A holiday retreat. A walk on the beach. Swinging in a hammock. Take yourself temporarily out of your current environment and let the creative juices begin to flow.
  7. Take a power nap. Limit your naps to a maximum of 30 minutes. This well help to refresh and refocus you without interfering with your usual nightly routine or causing you to struggle to nod off come bedtime
  8. Play with toys. You gotta have office toys. There are some standard office toys including a slinky, a kaleidoscope, ball and jacks, fidget spinner. Take a break and play with your toys.
  9. Shake up your surroundings. If your office is near a park, like Central Park in New York, put on your coat and take a power walk through the meadows and trees. A walk in the woods is always great for clearing the mind.
  10. Sleep on it. And, if all else fails, go home and sleep on it. Everything seems better in the morning.

Life is a journey, and big ideas often lie along its path.

How to Protect Your PR Image

I remember when I was a kid my mother telling me, “Don’t sign your name to anything that you wouldn’t be afraid of appearing one day on the front page of the New York Times.” How true these words of wisdom were.

Today, with the advent of the internet, it seems that everyone is obsessed with themselves—and others—from constant social media updates, including those ubiquitous snaps of what they’re eating—to selfies.  But heed the warning of my mother and beware of the following:

  • Photos–The next time you go to post photos of your awkward encounters, including drinking, carousing and canoodling, think about what mother said—and don’t do it.  It can come to haunt you in the future.  Today, employers often ask not only to view your social media sites, but also ask for passwords so they can take a closer look.  Don’t risk it.
  • Social sites—The same warning goes for sites like Facebook and Twitter where people often vent their hostilities towards people, places and things.  Mom would tell you to Inhale, breathe slowly and take a minute to rethink posting hostile posts.  Like those irreverent photos, they too have a life of their own.  And in the corporate world, where you may go to seek future employment, well, this just may be a hindrance. But, on the other hand, a little reverence may go a long way by posting comments/opinions/complaints on company social sites, such as their Facebook or Twitter, and often will engender a rapid response.
  • Emails—Need I say more than these two words: Hillary Clinton. Be aware that emails too have a life of their own and a strange way of never disappearing—they are like that stray piece of dog hair that sticks to your clothing and try as you may, never gets pulled off.  That’s what happens to emails. After you write them, again, think about taking that extra breathe, inhale and then fully contemplate the possible ramifications of the contents of your email appearing on the front page of the New York Times.   And, another point of interest: Be aware of that reply to all button, and try NOT to hit it, especially when replying on personal matters.  Everyone remembers at least once occasion when that button got us in trouble.

As a leading New York public relations agency, T.J. Sacks & Associates tries to counsel our clients to heed these warnings before it’s too late.