Did you know that you can win or lose your new job interview within the first five minutes? First impressions count, and non-verbal cues matter even more than verbal ones. So in those first few minutes, it’s all about smiling confidently, shaking hands firmly, making eye contact and generally looking as if you’re glad to […]
Month: July 2020
The Value of PR in a New Product/Service Launch
If you are one of the lucky ones to have invented a new product, or even better a new product category, the likelihood of it being successfully introduced to the general public without public relations and marketing support is highly unlikely. The proverbial horse won’t drink the water unless you take him to it, so […]