A few months ago, I had a meeting with a potential new client from China. It went well enough that halfway through he asked me, “So how do you communicate with your clients?” To which I responded, “Telephone, text, Skype, FaceTime or email.” He queried. “What about WhatsApp?” And right there, in my Park Avenue […]
Month: June 2020
Do Your Parents Understand Public Relations?
Do you parents know what you do for a living in the PR field? So I had been working in public relations so about a year when my parents asked me, “What exactly is public relations? Is it like advertising?” If your parents or spouse don’t understand the difference, don’t be surprised. A recent survey […]
Know When to Go: Exiting a PR Firm
There comes a time in every public relations staffer when all of the stars line up and it’s very obviously time to start the job search—while you are currently employed. There are lots of reasons for taking that next step; these are just a few. Stay for a year. Unless the job is excruciating, the […]