Month: March 2018

Public Relations Agency Alphabet Soup

They say “It takes a whole village to raise a child.” Well, it takes an entire bowl of alphabet soup to implement our role as public relations practitioners. Here’s a guide to your public relations agency ABCs: A= Advertise, Advise, Agency, Amplify, Analytics, Authentic, Amazon B= B2B, Blogger, Branding, Brochures, Bottom Line, Budget, Business Development […]

Know When to Go—Exiting a PR Firm

  There comes a time in every public relations staffer when all of the stars line up and it’s very obviously time to start the job search—while you are currently employed.  There are lots of reasons for taking that next step; these are just a few. Stay for a year. Unless the job is excruciating, […]

How to Read a PR Client’s Mind

  How many times have you wished that you could indeed read your client’s mind? Or even better, read the mind of the prospective client?  I remember pitching a cruise ship line several years ago.  They had called me because I had the relevant experience just recently having launched a new ship. After the preliminary […]