Three years ago I rescued an eight year old black lab named Leo—and as the adage says, he rescued me right back. He was a 65 pound anxious wrecking ball who, when briefly left alone, ate my desk chair, raided my walk-in closet, and brought out and destroyed all my stored paper products. After the […]
Month: September 2016
6 Ways PR Helps Drive Sales
A well developed and well executed public relations program can do wonders in helping to develop and drive sales. Here are six ways: Earn credibility. The big difference between public relations and advertising is that PR takes a lot more effort. It is often referred to in the marketing industry as “earned media.” Nielsen’s 2015 […]
6 PR Tips That Help Build a Brand
Building your brand and maintaining its presence is a full-time job. Sometimes this job can be handled internally, but other times, the best solution can come from an external public relations agency. Here are 6 PR tips that help build a brand: Public relations. As a demand-generation tool, nothing beats a well crafted and strategically implemented public […]