OK, story so you got yourself that interview with a public relations agency. Now what do you do? 1. Review their website. I can’t stress enough the importance of becoming familiar with the agency, its philosophy, client categories, client list and work samples. From this you’ll be able to discern whether this is the shop […]
Month: January 2016
Blame It on El Niño: When Good PR Goes Bad
After El Niño conditions were declared in March and the Climate Prediction Center’s forecast predicted El Niño’s continued strengthening during the summer and fall, I think it is safe to say we are well within the time period where everything will be blamed on El Niño. It rained on your wedding day? El Niño. Had an […]