You’ve learned a lot in college, including algebra, U.S. history and how to text under your desk. But once you leave your beloved alma mater behind, you may realize there are some very important life lessons that you never learned. If you want to avoid that terrifying task of entering the real world without many […]
Month: October 2015
Know When to Go—Exiting a PR Firm
Do Your Parents Understand Public Relations?
So I had been working in public relations for about a year when my parents asked me, “What exactly is public relations? Is it like advertising?” If your parents or spouse don’t understand the difference, don’t be surprised. A recent survey of 1000 PR pros found 72% of them say their parents don’t understand what PR is, […]
Where Do PR Big Ideas Come From?
So, you are challenged with coming up with the proverbial Big Idea for a new public relations campaign. Where to start? How to begin? Well, I for one have always fallen upon a Big Idea in the most remarkably unremarkable places. Sometimes I find that if I leave the tumult of the office behind and […]