Travel & Leisure

In the competitive travel and leisure marketplace, it pays to work with a New York based public relations agency that knows how to best position its clients with both traditional  and new media. T. J. Sacks & Associates has a long history of working in this field and has gained a rapport with the media that is unparalleled.

We have routinely taken media on familiarization trips that have garnered extensive exposure in leading magazines, newspapers, web sites and broadcast outlets nationwide.

Case Histories

The Dwayne Street Hotel, in the heart of Tribeca New York, was a new boutique brand on behalf of Hersha Hotels. The Agency arranged for ongoing selected top-targeted media visits which resulted in nationwide coverage. In addition, we developed a series of ongoing media feature news stories on everything from the fine dining in the restaurant to the unique history of the Tribeca area and the role that the hotel plays in the community.

We’ve taken media on familiarization trips to participate in the four-season experiences offered at both Copper Mountain Resort in Colorado and Camelback Resort in the Pennsylvania Poconos Mountains.  They’ve experienced horseback riding and white river rafting as well as winter skiing, all of which resulted in nationwide media attention and boosted attendance. For St. Patrick’s Day we arranged to have one of the slopes tinged green and the members of the Over the Hill ski team shouted into the camera, Good Morning America, to viewers nationwide.

We’ve also taken media on a Cruise to Nowhere on Holland America’s MS Nieuw Amsterdam. More than 40 media outlets were feted, fed and hosted on an overnight cruise into New York harbor which resulted in media interviews, news and feature coverage.

For the opening of the Marriott Marquis on Broadway we had an on-site performance of the cast of a Broadway musical. Each media visit resulted in coverage in media nationwide.

 

 

Client Experience

 

Case Study

Hersha Hotels
Travel-Hersha-Hotels Hersha Hospitality Management, commonly referred to as HHM, is an industry-leading hotel management, investment, and development firm. The Agency was hired to introduce its new Duane Street Hotel, a loft-inspired hotel in Tribeca offering modern luxury with classic New York style. The Agency worked both prelaunch and post-launch to introduce the hotel to not only in New York, but to the travel industry nationwide and globally. We arranged for New York-based top-target travel media to visit the hotel, try out the gourmet restaurant and speak with Hersha representatives. Media familiarization trips were also arranged to help generate awareness and create a “buzz” about this new and unique boutique hotel.