Travel & Leisure

In the competitive travel and leisure marketplace, it pays to work with a New York based public relations agency that knows how to best position its clients with both traditional  and new media. T. J. Sacks & Associates has a long history of working in this field and has gained a rapport with the media that is unparalleled.

We have routinely taken media on familiarization trips that have garnered extensive exposure in leading magazines, newspapers, web sites and broadcast outlets nationwide.

We’ve taken media on familiarization trips to participate in the four-season experiences offered at both Copper Mountain Resort in Colorado and Camelback Resort in the Pennsylvania Poconos Mountains.  They’ve experienced horseback riding and white river rafting as well as winter skiing.  We’ve also taken media on a Cruise to Nowhere on Holland America’s MS Nieuw Amsterdam.  For the opening of the Marriott Marquis on Broadway we had an on-site performance of the cast of a Broadway musical. Each media visit resulted in coverage in national magazines and broadcast.

Client Experience

 

Case Study

Hersha Hotels

Travel-Hersha-Hotels

Hersha Hospitality Management, commonly referred to as HHM, is an industry-leading hotel management, investment, and development firm. The Agency was hired to introduce its new Duane Street Hotel, a loft-inspired hotel in Tribeca offering modern luxury with classic New York style.

The Agency worked both prelaunch and post-launch to introduce the hotel to not only in New York, but to the travel industry nationwide and globally. We arranged for New York-based top-target travel media to visit the hotel, try out the gourmet restaurant and speak with Hersha representatives. Media familiarization trips were also arranged to help generate awareness and create a “buzz” about this new and unique boutique hotel.