Tag: PR Agency

5 PR Agency Fails to Avoid (and their accompanying clichés)

Congratulations, you just hired a new public relations agency and you’re looking forward to moving ahead with a long-lasting and mutually productive relationship.   If you’re not new to the PR agency alliance, then you’ve probably already suffered the slings and arrows of an agency fail.  But if this is your first time at bat, well […]

What is Public Relations? 7 PR Definitions  

For an industry that does so much to help define its clients and their industries, it is an unfortunate turn of events that our own industry has such a vague understanding among many audiences.  When I first told my parents I had entered into the field of public relations they went about telling all of […]

Interview Tips for a Job in Public Relations

Did you know that you can win or lose your new job interview within the first five minutes? First impressions count, and non-verbal cues matter even more than verbal ones. So in those first few minutes, it’s all about smiling confidently, shaking hands firmly, making eye contact and generally looking as if you’re glad to […]

9 Questions to Ask Before Hiring a PR Agency 

A successful PR campaign can help grow your business and gain awareness of your company. When considering a PR agency to hire, there are a few questions you want to ask to make sure they are a fit for you.   Have you worked on campaigns in my industry? You will get the most out of […]

Know When to Go: Exiting a PR Firm

There comes a time in every public relations staffer’s career when all of the stars line up and it’s very obviously time to start the job search—while you are currently employed. There are lots of reasons for taking that next step; these are just a few. 1. Stay for a year. Unless the job is excruciating, […]

5 PR Agency Fails to Avoid (and their Accompanying Clichés)

Congratulations, you just hired a new public relations agency and you’re looking forward to moving ahead with a long-lasting and mutually productive relationship.   If you’re not new to the PR agency alliance, then you’ve probably already suffered the slings and arrows of an agency fail.  But if this is your first time at bat, well […]

Do Your Parents Understand Public Relations?

Do you parents know what you do for a living in the PR field? So I had been working in public relations so about a year when my parents asked me, “What exactly is public relations? Is it like advertising?”  If your parents or spouse don’t understand the difference, don’t be surprised. A recent survey […]

Five PR Leadership Skills I Learned From My Cat

  I’ve been living with cats for most of my adult life and let me tell you, they are the consummate leaders of the house and sometimes of my life.  The first year that Jonny, my current 14-year-old cat, lived with me I hardly knew he existed. He hid from me, played hard-to-get, and really, […]

Defining PR for My Family

I got my first job in public relations after I married and moved to New York City.  After settling in, my parents invited my husband and I back to Philadelphia for a weekend trip.  Over dinner my proud parents queried, “What exactly is public relations?” something that I learned would become an ongoing query throughout […]