A well developed and well executed public relations program can do wonders in helping to develop and drive sales. Let me count the ways: Earn credibility. The big difference between public relations and advertising is that PR takes a lot more effort, thus it is often referred to in the marketing industry as “earned media.” […]
Tag: New York Public Relations
Why PR Interns Should be Paid
As owner of a New York-based public relations agency who has been working with college-age interns forever, I wanted to go on record saying that it is time that the rest of you realize that they are not slaves, nor in indentured servitude. If they are providing a valuable service, well, then they should be […]
Public Relations Agency Alphabet Soup
They say “It takes a whole village to raise a child.” Well, it takes an entire bowl of alphabet soup to implement our role as public relations practitioners. Here’s a guide to your public relations agency ABCs: A= Advertise, Advise, Agency, Amplify, Analytics, Authentic, Amazon B= B2B, Blogger, Branding, Brochures, Bottom Line, Budget, Business Development […]
Tips to Make Your Corporate Blog Standout
It’s an powerful tool to have your company’s corporate blog standout. Blogging can be a great opportunity for some organizations and brands to enter the social media world and put their best foot forward. But before you jump into the blogosphere, it’s important to develop a strategy that helps present your company in the best light while […]
Skills They Don’t Teach You as a Public Relations Major
You learn a lot while studying your college major. But once you leave your beloved alma mater behind, you may realize there are some very important life lessons that you never learned. If you want to avoid that terrifying task of entering the real world without the skills you need to succeed, take the time to learn […]
How to Prepare for a Crisis
A crisis can happen at any moment. Most often, it happens when you are least prepared. And when it does happen, there is no such thing as a small crisis. In today’s environment things can go wrong when least expected. Your CEO is accused of financial misconduct, your employee is accused of harassment, your product has a manufacturing […]
5 Things to Be Grateful for This Year
Though things may have not turned out the way you had hoped, we all have something to be grateful for this year. We’re here to help you remember that life ain’t all bad. Here are five things we should all be grateful for in our professional and social lives: 1. Communication. Try to think back to […]
A Big Idea Can Come From Odd Places
Reading a PR Client’s Mind
How many times have you wished you could read your client’s mind? Or even better, read the mind of the prospective client? I remember pitching a cruise ship line several years ago. They called me because I had previously worked with another cruise ship company. After the preliminary niceties, it was decided that I would fly out […]