Retail

As a New York public relations agency, T.J. Sacks & Associates has experience in the retail arena. The agency has introduced new retail operations and breathed new life into older establishments.

We understand that brand recognition is key to consumer sales. We work with targeted media opportunities to develop awareness and generate sales. In addition to the traditional media opportunities, we have also utilized our clients’ venues for special event opportunities.

We create remarkable content created across each element of your marketing funnel to attract, convert, engage and delight your prospects, leads and customers. An agency known for its outstanding content development, media are readily receptive to our content and often reach out to us to provide thought leaders and influencers for timely news interviews.

Case Histories

On behalf of the Frank J. Miele Galleries in New York, the Agency managed to secure media exposure in numerous regional and national outlets. The galleries were featured on the What’s New pages of the New York Post and the Places of Interest section of the New York Daily News.In both instances the media outlets sent photographers to photograph the owners in his retail establishments. In many instances, the Agency provided photos of the individual Americana home products for exposure in m media outlets nationwide.

In addition, we secured local speaking engagements telling Frank Miele’s story of how a prestigious New York lawyers turned his love for all this country Americana into a profitable business.  And, since his galleries were things of art and beauty, we pitched the venues to New York institutions for meet and greet after work events.

Our history includes work done on behalf of the Brookstone catalog and flagship New York store, as well its stores nationwide.

And, we were instrumental in publicizing the Pier 1 stores, NBO brands and the Lillian Vernon At Home brand.

 

 

 

Client Experience

 

 

Case Studies

Frank J. Miele Gallery
frank The Agency implemented a media relations and special events public relations program on behalf of Frank Miele who had an unusual story. A former attorney, he had followed his passion and opened up two successful American folk art galleries in New York City. The Agency promoted his late-in-life success story to the media which resulted in interviews in numerous local, regional and national media outlets—thereby drawing attention to his retail galleries. In addition, we worked with the lifestyle and decorative accessories editors to make some of the gallery’s unique inventory available for photo shoots and product propping. We also positioned the gallery as a unique locale for upscale networking groups. To promote new gallery exhibitions, we held special previews open to the media and targeted consumers.