PR Agencies Waiting for Godot: Theater of the Absurd

 

Waiting for Godot is an absurdist play by Samuel Beckett, in which two characters, Vladimir and Estragon, wait endlessly and in vain for the arrival of someone named Godot.

In my capacity as president of a New York-based public relations agency I often feel as though I am waiting for Godot:

  • When I am waiting to get the new client to finally commit to signing on the dotted line
  • While waiting to hear back from an editor or producer on whether our pitch idea is a “go”
  • Whether the new terrific candidate I just interviewed will take the job offer
  • And whether the delayed airplane will ever depart so that I can make it to my appointment

But life itself is often a theater of the absurd:

  • When you’re waiting to be given that job offer
  • When you’re waiting to get a call-back from that special guy/gal
  • Whether your children will be accepted to college
  • Whether they’ll grow up to be good people
  • And, in the end, was it worth it all

 

Leave a Reply