Nonprofit Organizations

T. J. Sacks & Associates has years of experience helping nonprofit organizations effectively communicate with their audiences. Our agency has worked on various projects ranging from leading religious organizations to physician groups and hobbyists. Since nonprofits come with a built-in credibility factor, the media is often very receptive to working with their spokespersons, which we train and prepare for media interviews.

The agency also works with for-profit companies that may be in need of a nonprofit liaison to function as a clearinghouse for consumer messaging, or provide a credible spokesperson to deliver agreed-upon marketing messages.

We develop remarkable content across each element of your marketing funnel to attract, convert, engage and delight your prospects, leads, and customers.Our original content is used not only by clients on their blogs and social sites, but also by media in their new feature articles, websites and social sites.

Case Histories

We worked with Wyeth Pharmaceuticals to tell the story of migraine headache prevention through our liaison with the National Headache Foundation. We developed the first Migraine Masterpieces art contest whereby we asked migraine sufferers to paint the pain of their migraines. The 25 winning paintings were feted in a SOHO New York gallery for one month and we attained nationwide media attention. Sales of Inderal LA, migrain preventive, increased 46% with 156,000 new scripts that year.

We told the American Optometric Association story about the benefits of an optometrist over an ophthalmologist.

We touted the benefits of the family physician on behalf of the American Academy of Family Physicians. 

On behalf of the American Academy of Facial Plastic Surgery, we extolled the virtues of board certified plastic surgeons.

We have not only worked with nonprofit organizations as clients, but also outreached  to many in order to create working relationships with our for-profit clients.  This has proved to be a mutually beneficial arrangement, bringing attention to the nonprofit cause, while also creating brand awareness for the for-profit company.  An example would be our work on behalf of the EpiPen, epinephrine auto-injector.  Working on its behalf, we reached out to the Food Allergy Network to work together to deliver an agreed-upon educational marketing message. Sales of the EpiPen grew year-over-year during our tenure, and membership to the Food Allergy Network also grew exponentially.

 

 

 

Client Experience

Case Study

National Ceramic Manufacturers Association
Ceramic-Manufacturers-AssociationThe mandate of the NCMA was to promote hobby ceramics, the art of making ceramic hobby products in your home or local studio. Once thought of as a hobby for the stay-at-home mom, with more women returning to work the interest in the hobby had been on the decline. The task was to elevate the hobby from the “art of making a mug for Mom” to the ability to customize and create decorator-inspired products. In order to provide a hands-on experience with the hobby, the Agency held an Editorial Workshop in a New York-based ceramic studio and invited top-targeted magazine and newspapers editors to learn the art of hobby ceramics. When the editors left the workshop they took with them not only a press kit but also their newly created hobby ceramic-designed products. Through an intensive one-on-one media outreach campaign the Agency worked with craft and hobby editors to develop and customize design projects for each of their national magazines. In some instances the Agency even got hobby ceramic products featured on the glossy front covers of such prestigious publications as Woman’s Day, Better Homes and Gardens, Family Circle and Ladies’ Home Journal. The Agency also created and wrote a monthly hobby ceramics column with how-to projects for numerous Harris Publications. Within a year the NCMA saw a double digit increase in interest in hobby ceramics with increases every year of our ongoing public relations campaign. National Headache Foundation headacheOn behalf of Wyeth pharmaceuticals’ migraine prevention medication Inderal LA, the agency reached out to the National Headache Foundation to work with us to help deliver agreed-upon marketing messages to migraine suffers nationwide. We worked with the NHF’s executive director to train him to serve as media spokesperson and through his wisdom, help educate consumers that if they suffered from ongoing migraine that they need not suffer, and that there was a new medication that could provide ongoing relief. After just one appearance of the NHF’s executive director on Good Morning America, membership in Foundation increased by more than 40% and we were well on our way towards educating the public to this debilitating condition. We continued working with the NHF as a pro-bono client.