Lifestyle: Fashion & Home

T. J. Sacks & Associates’ lifestyle practice includes experience that consists of everything from industry giants to small retail operations. We have worked with clients to launch new products, re-position existing products and develop strategy that ultimately garners brand awareness and generates sales.

Our range of lifestyle products include furniture companies such as Century and Martin Pierce; fashion such as totes coats and umbrellas, NBO and Spanner knitwear; home products such as Mannington floor-covering, Monsanto carpeting, Brookstone hard to find tools, Verilux healthy lighting, Holloway House floor care products and Allergy Control. Our decorative accessories include Soovia Janis Branch, Pier 1 Imports , Lillian Vernon At Home , JG Durand Glassware as well as the Frank J. Miele Gallery.  And, there aren’t a lot of agencies that can tout their success on behalf of a home heating and air conditioning company, Trane.

We recognize that visibility is key, name recognition is everything, and brand awareness is the driver of consumer sales. Our goal is to successfully affect our client’s bottom line—to develop and increase sales. We regularly and consistently attract strategic, focused media coverage for our clients, keeping them top-of-mind with their audiences. In addition to the traditional product placement, we have developed creative special programs such as the Century Furniture Award for Design Excellence geared to the interior design marketplace with resultant media coverage in both the trade and consumer press.