Lifestyle: Fashion & Home

T. J. Sacks & Associates’ lifestyle practice includes experience that consists of everything from industry giants to small retail operations. We have worked with clients to launch new products, re-position existing products and develop strategy that ultimately garners brand awareness and generates sales.

We recognize that visibility is key, name recognition is everything, and brand awareness is the driver of consumer sales. Our goal is to successfully affect our client’s bottom line—to develop and increase sales. We regularly and consistently attract strategic, focused media coverage for our clients, keeping them top-of-mind with their audiences. In addition to the traditional product placement, we have developed creative special programs such as the Century Furniture Award for Design Excellence geared to the interior design marketplace with resultant media coverage in both the trade and consumer press.

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Case Studies

Holloway House

Lifestyle-Home-Holloway-House

Holloway House®, a leading manufacturer of floor and home care products, needed a public relations program that would help them to expand market share and increase product awareness. The Agency created and distributed a press kit along with product samples that were sent to both traditional and social media nationwide.

The Agency served as the Holloway House News Bureau and created ongoing lifestyle editorial feature articles that appeared in publications nationwide, both print and online.

The Agency created a social media platform for Holloway House that included creating and managing its Facebook page. Housekeeping tips were created and posted several times a week. In addition new products were introduced via the Facebook site providing coupons and deals to loyal fans.

Martin Pierce Furnishings

Martin-Pierce-FurnishingsMartin Pierce is the creative force behind a company that creates a large collection of luxury furniture and decorative hardware, towel rails and racks, door hinges, cabinet knobs, cabinet pulls, and door handles. The Agency held a “meet the media” day whereby New York-based home furnishings and decorative accessories media were invited to meet with Martin Pierce at his showroom. A show-and-tell demonstration at the showroom grabbed the media’s attention and lead to feature article coverage in both high level consumer home decorating media as well as trade media outlets.