Industry Expertise

Advertising Agencies

A New York based public relations agency, T.J. Sacks & Associates has been retained by several advertising agencies to help them develop top-of-mind awareness and to attract new clients. On behalf of our ad agencies, we work with media to speak to varying audience from CEOS to product managers, from retailers to luxury good conglomerates. In each instance, our communications messages bring strength and clarity to our clients' marketing goals.

We understand how to promote a service industry, such as advertising, and are adept at developing and positioning its strengths to its publics.

Client Experience

• Hanson-Fassler
• Post & Partners
• Sherwood & Schneider

T.J. Sacks & Associates Public Relations has proven to be adept at promoting book authors, both self-published and those who have been published by major publishing houses. Our ability to position new authors as experts in their respective fields and thereby desirable to the media, has established T.J. Sacks & Associates as a leader in this very crowded field.

We work with authors to develop book reviews, opinion pieces, feature articles and general information that will be readily accepted and sought after by the media. We have gotten our authors in major magazines, newspapers, broadcast and Internet venues nationwide and have helped their books to climb the charts to success

Life Options Institute retained T.J. Sacks & Associates for a strategic PR campaign highlighting our e-commerce web site and newly published book, What's Next in Your Life? From day one they created and executed a national campaign with key placements in the Wall Street Journal, Reuters, USA Today and CNBC, to name a few. Due to the Agency's adept branding, writing and key relationships with the media, they were able to put What's Next in Your Life? on the map and increase our web site visits 350% in four short months.

--Joan Strewler-Carter and Stephen Carter, co-founders, Life Options Institute

Client Experience

• Joan Strewler-Carter & Stephen Carter, What's Next in Your Life?
• Mary Ellen Renna, MD, Next Generation Fitness
• Alexandra Robbins, Secrets of the Tomb
• Elena Serova, Reflections of the Past

Fashion

T.J. Sacks & Associates, New York public relations agency, has clients in the fashion industry that range from industry giants to national retail chains to local start-up retail boutiques. Each one receives unparalleled agency attention and results. Our clients are routinely featured in the national consumer, trade and business media

We recognize that visibility is key, name recognition is everything and brand awareness, the driver of consumer sales. Our goal is to successfully affect our client's bottom line--to develop and increase sales.

Client Experience

• Castenda
• Diamond Rose
• Helene Safire
• NBO-National Brand Outlets
• Singer Sewing Machines
• Spanner Knitwear
• Totes-Umbrella, Coats, Luggage

We have worked for some of the most prestigious food & beverage brands in the nation. From launching new products to putting life back into the older ones, we have helped our clients to break through the clutter of a crowded market sector. We know how to successfully position our clients in the public eye and garner attention, whether from the media or decision-makers and influencers.

No challenge is too small, no undertaking is too difficult. Our creative capabilities have developed a National Cookie Eating Survey on behalf of Sunshine Cookies & Biscuits and built model houses made of Cadbury's Wispa bar's to benefit the March of Dimes. On behalf of CPC Best Foods we developed a national Race-Walk campaign stressing exercise and nutritious foods. And for Wild Turkey we supported the Save the Wild Turkey campaign and brought a live wild turkey on the media tours that included The Today Show.

Client Experience

• AVA Pork Products
• Cadbury
• CPC Best Foods
• GNC (General Nutrition Centers)
• Nestle
• Seagram's
• Schweppes
• Sunshine Cookies & Biscuit
• Wild Turkey

T.J. Sacks & Associates Public Relations has experienced the HBA industry through its experience in working with clients to develop top-of-mind brand awareness. Our principals have worked with some of the most renowned names in the industry and bring to the agency years of experience in developing strategic plans and implementing programs that create exposure.

We know how to work with HBA clients to best position and promote their brands to their publics. We seize upon any opportunity to present our client's point of view, product or service to the media and therefore to the varying publics. Our reach has no limits. We perceive no barriers to success on behalf of our clients. We are tenacious, smart and strategic and always have an eye on the endpoint--generating awareness.

We have researched and implemented numerous creative special event programs including the Playtex Challenge tennis series and the Clairol Mentor Program, each of which garnered enormous media coverage, brand awareness and peer recognition.

• Clairol Haircare
• Ciba Geigy Consumer Products
• GNC (General Nutrition Centers)
• Jazzercise Exercise Program
• Liaida Skincare
• Majestic Drug Company
• Nutri Pharma
• NYC Smile Design
• Pfizer Consumer Products
• Playtex

Agency President Temi Sacks brings years of experience in the healthcare marketplace where she created and ran several Healthcare Divisions in some of the top New York based public relations agencies. She has launched new and innovative pharmaceuticals, defended pharmaceuticals that underwent crises, created consumer-interest groups, trained physicians as media spokespersons, and worked with non-profits to develop and implement educational healthcare programs.

Located in New York, the media capital of the nation, we have developed relationships with top-target media that work with us to help present our clients' point of view. We are creative thinkers and have developed some of the best and most successful special events including the Migraine Masterpieces Art Contest on behalf of Wyeth-Ayerst.

Consumer Healthcare Products

• Allergy Free
• Ansell-Americas
• Block Drugs
• Ciba-Geigy
• Colgate-Palmolive
• Coloplast
• Cortecs International
• CPC-Best Foods
• E.A.R./Cabot
• GNC (General Nutrition Centers)
• Majestic Drug Company
• Nutri Pharma-Scan Diet
• Pfizer Inc
• Playtex International
• Upjohn
• Verilux
• Warner-Lambert

Hospitals

• Beth Abraham Hospital
• Denver Jewish
• Floating Hospital of New York
• Kirksville College of Osteopathic Medicine

Medical Devices

• Baxter Healthcare
• Center Laboratories
• Convatec
• E-Z-EM
• Tecan AG
• U.S. Surgical Corp.
• Zimmer Medical Devices

Medical Services

• Blue Cross/Blue Shield of New York
• Omega Institute of Reproductive Health
• Manor Healthcare Services
• NYC Smile Design

Non-Profits

• American Academy of Family Physicians
• American Academy of Plastics and Reconstructive Surgery
• American Optometric Association
• American Academy of Facial Plastic Surgeons
• National Association of Physical Therapists

Pharmaceutical

• Alpha Therapeutics
• American Home Products
• Astra Merck
• Boehringer-Mannheim
• Bristol-Myers Squibb
• Center Laboratories
• Chiroscience
• Cortecs International
• Hoechst-Roussel
• Key Pharmaceuticals
• Merck
• Parke-Davis
• Pfizer Inc
• Schering-Plough
• Telios Pharmaceuticals
• Wyeth-Ayerst Laboratories

Physicians

• John Balog, MD
• John Grossman, MD
• John Haberman, MD
• Mary Ellen Renna, MD
• Michael Sachs, MD
• Mark Sultan, MD
• Ramin Tabib & Elisa Mello, DDS

Retirement

• ManorCare

Therapeutic Areas of Expertise

• Analgesics
• Arthritis
• Cardiovascular
• CNS
• Dermatology
• Diabetes
• Female Health
• Gastrointestinal
• Geriatrics
• Hospitals
• Hematology
• Medical Devices
• Musculoskeletal
• Neurology
• Nuclear Imaging
• Ophthalmology
• OTC
• Oncology
• Orthopedics
• Respiratory
• Urology
• Vaccines

Weight Loss

• Jazzercise
• Weight Watchers

T.J. Sacks & Associates Public Relations home furnishings and decorative accessories experience consists of everything from industry giants to small retail operations. We have worked with clients to launch new products, reposition existing products and develop strategy that ultimately garners brand awareness and generates sales.

Our primary goal is aimed at the client's bottom line--to drive sales. We regularly and consistently attract strategic, focused media coverage for our clients, keeping them top-of-mind with their audiences. In addition to the traditional product placement, we have developed creative special programs such as the Century Furniture Award for Design Excellence geared to the interior design marketplace with resultant media coverage in both the trade and consumer press.

Client Experience

• Brookstone
• Century Furniture Company
• Crystal D'Arques
• Frank J. Miele Gallery
• Lillian Vernon
• Mannington Mills
• Martin Pierce Furnishings
• Monsanto
• Pier I Imports
• Philadelphia Marketplace
• Soovia Janis Branch
• Trane

T.J. Sacks & Associates' Principals have developed and implemented both internal and external communications programs on behalf of some leading law firms.

Client Experience

• Cassin & Cassin LLP
• Schulte Roth & Zabel

With experience ranging from leading Jewish organizations to physician groups and hobbyists, T.J. Sacks & Associates Public Relations helps nonprofits effectively communicate with their audiences. Since nonprofits come with a built-in credibility factor, the media is very receptive to working with their spokespersons, which we train and prepare for media interviews.

Client Experience

• American Academy of Family Physicians
• American Academy of Plastic and Reconstructive Surgery
• American Optometric Association
• Federation of Jewish Agencies
• National Association of Physical Therapists
• National Ceramic Manufacturers Association

New York public relations agency T.J. Sacks & Associates Public Relations has experience in the retail arena and has introduced new retail operations and breathed new life into older establishments on a local and national level.

We understand that brand recognition is the key driver to consumer sales and we work with targeted media opportunities to develop awareness and generate sales. In addition to the traditional media opportunities, we have also utilized out clients' venues for special event opportunities.

Client Experience

• Brookstone
• Castenada
• Frank J. Miele Gallery
• NBO (National Brand Outlets)
• Pier I Imports

With experience that ranges from promoting a world-renowned packaging design to media relations for a franchise operation to managing issues affecting service companies, we generate awareness for our clients on a local, regional and nationwide level. We have the experience, know-how and contacts to ensure the best results.

Our experience with T.J. Sacks & Associates has been totally positive. The Agency president, Temi Sacks, is enthusiastic, efficient, knowledgeable, accessible and most personable. The firm is organized, knows our projects intimately, always does its homework and diligently follows up each lead. The Agency never wasted our time or money and ROI was most satisfactory.

--Lea Liu, Executive Account Director, The Biondo Group

• Biondo Group
• Cassin & Cassin LLP
• EGA(Education Guidance Association)
• Hansel-Fassler
• Life Options Institute
• Olsten Services
• Open Doors New York
• Post & Partners
• Sherwood & Schneider
• Storage Deluxe

With years of experience in the toys and games industry, T.J. Sacks & Associates' clients recognize the agency's ability to drive brand to the ultimate level within the consumer marketplace. The agency recognizes the need for results and targets a broad arena of media to yield consumer interest, brand recognition and overall, to establish our toy & game brands on a local and national level.

T.J. Sacks & has established itself as a leader in the toys & games industry with its unique ability to develop and implement an integrated communications program that gets results.

As the owner of a start-up toy company that has a unique niche audience in the gay marketplace, we were enormously pleased with the attention given from top agency executives to help us define our marketing strategy. They worked with us on every step of the way from the packaging design, manufacturing, development of the web site, entering trade shows, and securing outstanding media results. All of this helped to develop and sustain sales of our board game.

--Chris Tani, co-developer, Homogenius

T.J. Sacks & Associates has achieved top target results from day one, and consistently exceeded all of our core objectives. As a Hong-Kong based toy company, it meant a lot to us to be able to work with such a professional organization that helped us introduce our line of radio controlled cars to the US marketplace.

--Paul Finn, Marketing Direction, Creata International

Client Experience

• Creata International
• GolfTEC
• Homogenius
• Imperial Toy Corporation
• LJN
• Multipet
• National Products
• Playtex Challenge
• Scoubiloop

In this competitive travel & leisure marketplace it pays to work with a New York based public relations agency that knows how to best position its clients with the consumer, travel, business and leisure-time media. T.J. Sacks & Associates has a long history of working in this field and has gained a rapport with the media that is unparalleled.

We have routinely taken media on familiarization trips that have garnered extensive exposure in some of the leading magazines, newspapers, web site and broadcast nationwide.

Client Experience

• Camelback Mountain in the Poconos
• Copper Mountain Resort in Colorado
• Hersha Hotels
• Holland American Cruise Line
• Marriott Hotels
• Trinidad & Tobago

With the Internet wielding so much power and influence in today's marketplace, virtually all of our clients have some type of web component to their communications program, whether it is directly promoting a 2.0 web site business, or promoting products or services via web sites, social media or blogs.

Life Options Institute retained T.J. Sacks & Associates for a strategic PR campaign highlighting our e-commerce web site and newly published book, What's Next in Your Life? From day one they created and executed a national campaign with key placements in the Wall Street Journal, Reuters, USA Today and CNBC, to name a few. Due to the Agency's adept branding, writing and key relationships with the media, they were able to put What's Next in Your Life? on the map and increase our web site visits 350% in four short months.

--Joan Strewler-Carter and Stephen Carter, co-founders, Life Options Institute

www.AmericanFolkArt.com

www.HomogeniusTheGame.com

www.NextGenerationFitnessUSA.com

www.NYCSmileDesign.com

www.tdwaterhouse.com

www.Verilux.com

www.WhatsNextInYourLife.com