Health & Beauty Aids

T. J. Sacks & Associates’ lifestyle practice includes experience with fashion and home products. These consist of everything from industry giants to small retail operations. We have worked with clients to launch new products, re-position existing products, and develop strategies that ultimately garner brand awareness and generate sales.

Client Experience

Case Study

Majestic Drug Company

Majestic-Drug-Co

Majestic Drug Company manufactures and distributes numerous OTC personal care products. It developed a new, state-of-the-art technology utilized in its Kutkit® Styptic Swabs, a revolutionary liquid styptic designed to stop bleeding from shaving nicks, minor cuts and scrapes. The marketing challenges were many. Men used old, worn out styptic pencils for years. Younger men were not even familiar with the old styptic pencils. And women were a new audience to styptic products. In order to reach out to the media, the Agency designed an Editorial Delivery Gift Bags, including press kit and product samples, which were hand-delivered to target New York-based national media. Non-New York-based media were mailed the information.

We followed-up one-on-one with each of the media to garner editorial interest. The Agency researched, wrote and distributed a series of news feature articles to newspapers nationwide entitled “Skin-Friendly Shaving Secrets.” Media results included Esquire, Maxim and FHM, as well as numerous women’s magazines including Vogue, Glamour and Young Miss. Trade coverage included Convenience Store Products, Convenience Store News, Pharmacy Times, Drug Topics, Progressive Grocer, Product Alert, and Health Care Distributor. A product “buzz” had been developed and Kutkit sales developed and increased nationwide.

The launch of Kutkit Styptic Swabs was so successful that we became agency-of-record for Majestic and went on to launch a full line of oral care emergency first aid products.