Food & Beverages

With years of experience working with some of the most prestigious food & beverage brands in the nation, T. J. Sacks & Associates has helped clients break through the clutter of a crowded marketplace.  We know how to successfully position our clients in the public eye and garner attention from media, decision-makers, and influencers.

No challenge is too small, and no undertaking is too difficult. Our creative capabilities include developing a National Cookie Eating Survey on behalf of Sunshine Cookies & Biscuits. On behalf of Cadury, we developed a mall program where participants built model houses made of Cadbury’s Wispa bars in order to benefit the March of Dimes. For CPC Best Foods Mazola Corn Oil, we developed a national Race-Walk campaign to stress the benefits of combing eating well with daily exercise.  For Wild Turkey, we supported the national Save the Wild Turkey campaign and brought a live wild turkey on the media tour, which included The Today Show.

Client Experience

Case Studies

Sunshine Cookies & Biscuits

sunshine

Sunshine Cookies & Biscuits had added additional chips to their already successful Chip-A-Roos brand of chocolate chip cookies and wanted the Agency to help publicize this. One of the tactics we created in order to generate news was the National Cookie Eating Survey whereby we polled consumer nationwide on their cookie habits.

The survey results included some of the following: A resounding 66% chose chocolate chip cookies as their favorite; while most consumers drank milk with their cookies, 1% were wine drinkers. Although most consumers ate their cookies in the kitchen, a respectable 6% chose the bedroom. The Agency turned the survey results into several press releases that were distributed nationwide and generated increased brand awareness and sales.