Tips to Make Your Corporate Blog Standout

Tips to Make Your Corporate Blog Standout

It’s an powerful tool to have your company’s corporate blog standout. Blogging can be a great opportunity for some organizations and brands to enter the social media world and put their best foot forward.  But before you jump into the blogosphere, it’s important to develop a strategy that helps present your company in the best light while also grabbing the attention of your target audience.  Here are a few helpful tips to start:

  1. Grab their attention. Nowadays it seems that everyone has taken to the Internet with an opinion, 10 tips, or guidelines. Make sure that you start off your blog with something that is relevant to your audience and will make them want to continue reading. You’ve only got a few sentences to grab their attention. Make it worth their while to stay.
  2. Use bullets or numbered lists. Everyone loves a list whether it is 10 tips, bullets or just visually pleasing in the layout.  You are competing for everyone’s time and attention spans are waning, so the setup of you blog is very important.
  3. Develop keywords.  For search engine optimization (SEO), keywords are extremely important to have in your title and in the body of the article itself.
  4. Use hyperlinks. The use of hyperlinks aids tremendously in spreading your blog post throughout the Internet.
  5. Write about what you know. Everyone is an expert in their field, so use this platform wisely. Learn how to teach others and how to arrange and present your thoughts in an organized fashion.
  6. Provide advice. Position yourself as the guru in your field. With experience comes knowledge and it is important to pass this knowledge along to others. Blogging offers a perfect outlet for this.
  7. Drive traffic. Blog through other social media outlets such as Twitter and Facebook.
  8. Posting Consistently. I try to post regularly on my blog so that followers will look at the site as a go-to place for insights on public relations.

7 Tips: How to Write a Strong Press Release

7 Tips: How to Write a Strong Press Release

Press releases are essential in any public relations strategy.  They detail product launches, special events and other newsworthy activities that a company produces. Because media outlets are flooded with daily stories and pitches, it is imperative that you make yours stand out from the rest. Here are seven tips to make your press release stand out, look professional, and attract reporters to your story.

  1. Grab their attention with a strong e-mail subject.

A strong subject in an email will peek the reporters’ interest, and lead them to read your release. Keep a subject 5-7 words highlighting the most important takeaway from the release.

  1. Get right to the point.

Assume the reader will not read more than the first paragraph. Get the message out quickly. Every point should be addressed in the headline and first paragraph with supportive information in the subsequent paragraphs.

  1. Always use quotes when possible.

Including quotes from your client makes them an authority in their profession. It is important to have your information validated by a trusted source.  Quotes can also clarify any information that you have in the press release while attributing it to your client.

  1. Check your grammar, then check it again!

Always proofread your press releases; any grammatical errors can turn a reporter off. It is unprofessional and sloppy for anyone who works in PR to have spelling or grammatical errors in their press releases. Remember, the only thing that we produce as a profession is words on paper: they should, therefore, inform and impress.

  1. One Page is best.

As with most good writing, shorter is usually better. You should limit yourself to one page. This will force you to condense your most significant information into a more readable document, which is something that journalists always appreciate.

  1. Provide access to more information.

Just because your press release is limited to one page doesn’t mean that you have to leave out information. Provide relevant links to your client’s website where prospective writers can learn more about their mission and what they’ve accomplished. Don’t make writers search on their own for more information; it is important to guide them as quickly as possible to your website, and to keep their interest in your message.

  1. Always provide your contact information.

A common oversight that can render a press release ineffectual is a lack of contact information for reporters. Whether you or someone else at the company is the point of contact, don’t forget to include an email address and phone number on the release. Media people are not shy; if they have a question they will contact you.

New York PR Exec Launches Debut Non-Fiction Book

slick the cat 2
The cat who stole Christmas

THEY SAY YOU ALWAYS REMEMBER YOUR FIRST.

TJ Sacks, medical award-winning writer and owner of a New York-based public relations/marketing communications agency that bears her name, patient has self-published her first non-fiction entitled “Slick the Cat: The Adventures of a New York City Kitty, buy ” available as an ebook on Amazon Kindle.

The last thing that I was thinking about was adopting a cat. On the fast-track executive path at a New York public relations agency, I had no idea that a business trip to the West Coast, which included a visit to my sister’s home, would serve to introduce me to the wonders of a cat.

THE CAT THAT STOLE CHRISTMAS

The one constancy in my life, Slick was there throughout my acclimation to New York, my marriage and to its eventual dissolution. Slick was a true adventurer whose antics included learning to walk on the wild side via a leash, scaling the mountains of Vermont, killing Hamlet, being diagnosed with asthma, seeing a cat therapist, and quite literally stealing Christmas.

But it was his unswerving loyalty, his enormous capacity for love, his hilarious sense of mischief and adventure that helped transform my life. He taught me that it was alright to let go, to reach for new adventures and to not allow things that I couldn’t control get the better of me.

Today I share her life with Jonny, the fourth cat to have owned me. Yet, years later it is Slick, my first, who had the strongest impact on my life. He was there during my transformative years, and he helped me to make it through them with a smile, a laugh and sometimes, a few tears.
I hope that you have the opportunity to read and enjoy my book—although it would be helpful if you were a cat-lover to begin with.

Available for 99 cents for a limited time only on Amazon Kindle at http://amzn.to/1KWFBzD

Note: For Kindle and Android readers it is available directly from the Kindle app. For IPad and IPhone readers, download and purchase the book on the Amazon website (http://amzn.to/1KWFBzD ) and then export it to your e-reader.