How to Generate PR During your Crowdfunding Campaign

When you read the Kickstarter stats it can be depressing: the rate of success is only 39.8%–that means that 60.2% fail.  Why? With 534,902 launched projects it’s really difficult to break through and gain visibility.  So what can you do to help generate a buzz and create top-of-mind awareness on Kickstarter? Statistics show that those […]

9 PR Best Practices for Corporate Blogging

Blogging can be a great opportunity for some organizations and brands to enter the social media world and thereby put their best foot forward on behalf of their company/product.  But before you jump head first into the blogosphere it is important to develop a strategy that helps present you in the best light while also […]

PR Tips: How to Prepare for a Media Interview

Proper preparation can help you make the most of a broadcast or print interviews. Message Points: In preparing for a media interview, the first step is to develop communications objectives- two or three key points you wish to convey to your audience. You might want to discuss the benefits of your company, or other points […]

Tips for PR Pros: How to Pitch Journalists Via Social Media

Social media offers an opportunity for public relations agencies to reach out to journalists in a more intimate space. But beware—not all channels offer appropriate outcomes.  There are right and wrong ways to use social media to query reporters, because you don’t want to come across as a stalker to a reporter. Remember that the […]

5 Ways to Ace a PR Presentation

OK, so you’ve gotten the call—you’re one of the agencies chosen to present your recommended public relations program to the perspective client. You’re passed the written portion of the “test” and now you’re on to the in-person review.  Preparing for the presentation is probably the most important part of the “test.” Remember: It’s the presenter, […]

5 PR Agency Fails to Avoid (and their Accompanying Clichés)

Congratulations, you just hired a new public relations agency and you’re looking forward to moving ahead with a long-lasting and mutually productive relationship.  If you’re not new to the PR agency alliance, then you’ve probably already suffered the slings and arrows of an agency fail.  But if this is your first time at bat, well […]

8 Skills They Don’t Teach You as a PR Major

You’ve learned a lot in college, including algebra, U.S. history and how to text under your desk. But once you leave your beloved alma mater behind, you may realize there are some very important life lessons that you never learned. If you want to avoid that terrifying task of entering the real world without many […]

6 Ways PR Helps Drive Sales

A well developed and well executed public relations program can do wonders in helping to develop and drive sales. Let me count the ways: Earn credibility. The big difference between public relations and advertising is that PR takes a lot more effort, thus it is often referred to in the marketing industry as “earned media.” […]

Social Media Basics for Small Businesses by Mikayla Gardner

Social media is one of the most important tools a business can use to interact with its customers. Whether you sell products or services, social media is a key feature to reaching new customers and maintaining relationships with old ones. For small businesses, stepping into the digital world can be intimidating, so we here at […]

Why Interns Should be Paid

As owner of a New York-based public relations agency who has been working with college-age interns forever, I wanted to go on record saying that it is time that the rest of you realize that they are not slaves, nor in indentured servitude.   If they are providing a valuable service, well, then they should be […]